CompUSA Preprint Advertisement

Client:  CompUSA, Inc
Location:  Irving, TX
Year Created:  2006
Application:  Newspaper Preprint Advertisement
Programs Used:  Adobe Photoshop, Adobe Illustrator, Adobe InDesign

CompUSA presented weekly preprint advertisements throughout the United States and Puerto Rico. There were numerous versions that were created in order to fulfill price differences, state law disclaimers, or product differences within particular sections of the US and Puerto Rico.  In this particular advertisement, our main focus was drawing attention to Apple products, bringing awareness to consumers that CompUSA was an Official Reseller of Apple.

The design and layout was implemented utilizing Adobe Photoshop and Illustrator.  Adobe InDesign was used primarily in the In-House Advertising Department of CompUSA, especially for the placement of descriptions, prices, and disclaimers for each version.